掌握策略性讲故事的艺术
Learn to use critical thinking and create laser-focused stories consumers value in the ever-changing communications landscape while you experience academic excellence at an extraordinary value.
Through the online 营销传播文学硕士 program, you will gain the necessary tools for creating a campaign vision, 制定策略, 为目标受众开发高接触性内容, 分析数据和衡量成功.
Our alumni are among the most forward-thinking professionals in their fields, working at Fortune 500 companies and using their cutting-edge knowledge and creativity to create change. SBU also is one of just three schools offering ACEJMC-accredited online graduate programs.
Our innovative program design will allow you to master the following concepts crucial for today’s innovative communications professionals:
- 概念思维 – Tap into creative thinking to develop original ideas for traditional and digital media content and empathetic consumer experiences.
- 战略思考 -识别沟通问题, create strategic campaign plans and use data analytics to measure content marketing campaign goals.
- 视觉 & 书面交流 -创造吸引力, integrated content and visuals across all major media platforms that demonstrate an understanding of diverse audiences and messages.
- 职业准备 – Develop a deeper understanding of global business topics through the lens of ethical decision making, gaining experience creating and presenting a formal communication plan.
- 强调诚信 -与不同的受众建立联系，同时体现同理心, 道德原则和言论自由.
The online master's in Marketing Communication from SBU was developed for students who come from an array of undergraduate backgrounds. Our curriculum is carefully designed to reflect the real world where information, 数据和通信相互作用, 帮助你培养跨学科的知识.
You can tailor your master's degree with specialized courses in in-demand areas of Marketing Communication.
Jandoli学校是由ACEJMC认证的
St. Bonaventure’s School of Communication is accredited by the Accrediting Council on Education in Journalism and Mass Communication (ACEJMC).
When you graduate from an ACEJMC-accredited program you can be assured that your program adheres to the highest standards, 包括在课程等领域, 多样性和包容性, 全职和兼职教师和学习成果.
作为一所认证学校，我们是:
- one of only 19 private university communication schools to be so accredited
- one of just three offering accredited online graduate programs.